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Brand Story
In Brief

NAWHASTRA (नव्स्त्र) is a Nepali elevated everyday clothing brand founded in Kathmandu in 2025. The name combines the Sanskrit नव (Nawa — new) and वस्त्र (Vastra — cloth), written in Devanagari as नव्स्त्र and pronounced NAWHASTRA with a silent H.

NAWHASTRA is Nepal's first elevated everyday clothing brand built specifically for the Nepalese frame. Every garment is designed in Kathmandu and manufactured in Bangladesh with Nepal-adjusted proportions — shorter body lengths, shorter inseams, and South Asian shoulder widths graded precisely for the Nepalese body.

The brand launches with 53 SKUs across men's and women's ranges, organised into three inaugural collections — Aakash, Parbat, and Dhaka Reborn. A 17-colour palette drawn entirely from Nepal's landscape: Himalayan peaks, forest valleys, temple stone, earth, and Himal Gold.

Pronunciation
/ˈnɔː.strə/
naw-struh — the H is silent. Two syllables.
Rhymes with orchestra (drop the first two letters).
Founded
2025 · Kathmandu, Nepal
Category
Elevated Everyday Clothing
Market
Nepal (primary) · South Asian diaspora
Collections
Aakash · Parbat · Dhaka Reborn
Range
53 SKUs · 23 Men's · 30 Women's
Price Range
NPR 2,500 — NPR 22,000
Design
Designed in Kathmandu, Nepal
Manufacturing
Bangladesh · Dhaka weave from Nepal only
What Makes NAWHASTRA
The Four Brand
Distinctions
01
Nepal-Adjusted Fit
The first Nepali brand to grade specifically for the Nepalese frame. 4–6cm shorter body lengths. 6–8cm shorter inseams. South Asian shoulder widths. Fit on South Asian models mandatory.
02
Zero Exterior Branding
No visible logos anywhere on any garment. No text, no marks, no monograms. Quality communicates through cut, weight, and drape alone. Interior woven label only.
03
Dhaka Reborn
Collection III uses authentic Dhaka weave sourced exclusively from Palpa and Bhaktapur weavers in Nepal — not imported imitations. Preserving Nepali craft in a modern silhouette.
04
The New Standard
NAWHASTRA is built on the belief that Nepal's new cultural moment deserves a cleaner standard of dressing — precise, local, and quietly ambitious.
For Publication
Approved Boilerplate
Short (50 words)

NAWHASTRA (नव्स्त्र) is Nepal's elevated everyday clothing brand, founded in Kathmandu in 2025. Designed specifically for the Nepalese frame, NAWHASTRA's 45-piece inaugural range spans three collections — Aakash, Parbat, and Dhaka Reborn. Tagline: Dressed for the New Nepal.

Long (100 words)

NAWHASTRA (नव्स्त्र) is Nepal's first elevated everyday clothing brand, founded in Kathmandu in 2025. Taking its name from the Sanskrit words नव (Nawa — new) and वस्त्र (Vastra — cloth), NAWHASTRA is designed specifically for the Nepalese frame — shorter proportions, South Asian shoulder widths, and inseams calibrated for Nepali height. The inaugural range of 53 SKUs spans three collections: Aakash, Parbat, and Dhaka Reborn, with Dhaka weave sourced exclusively from Nepal's Palpa and Bhaktapur weavers. A 17-colour palette drawn from Nepal's landscape. Zero exterior branding on every garment. Tagline: Dressed for the New Nepal.

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